CONCRETE JUNGLE CHOCOLATE BAR PACKAGING

The following rebranding project was given as an opportunity to create a new name, logo, and products for a "Bean to Bar" chocolate company. The brand was to be featured around a theme. Five chocolate bars and their packaging were to be created. 

The chosen concept for Concrete Jungle was metropolitan cities in America: Chicago, Detroit, Los Angeles, Manhattan, and Houston. These cities were used as the names for each flavor of chocolate and the packaging featured a famous building in that city.


The flavors, ingredients, romance copy, and nutrition facts were provided. Nutrition Fact label was created.