RODEO AUSTIN - IN HOUSE DESIGN

As the only Graphic Designer at Rodeo Austin, I have been responsible for the collaboration, creation, and production of all aspects of the Rodeo Austin brand. While widely known for its 15 day Rodeo occurring during March, Rodeo Austin hosts 10+ majors events, along with other smaller programs throughout the year in support of their mission. Under their brand, belongs visuals and branding for each event and program, all visualized, currated, and produced by myself along with my marketing team. My duties currently span along the following :

Print Collateral
maps
event programs
promotional handouts
invitations
advertisements
sponsorship assets
year in reviews
and many more!

Social Media Graphics/Content
Instagram
Youtube
TikTok
Facebook
X
LinkedIn

Digital Graphics
web banners
email graphics,
digital signage
rodeo scoreboards
musical artist graphic content
ticket purchasing assets
presentation deck templates


Office Meme Creation
(I’m here to keep spirits high during our peak season where we work 50 days straight at 16-20 hrs/day) ;)

Large Scale Signage & OOH
event signage
environmental design
billboards
city vehicle wraps

Assisting Team with Logistical and Operational Set Up / Clean up of Events
(we aren’t afraid to get down and dirty here).

Swag/Printed Wearables
t-shirts/sweatshirts
bandanas
scarves & twillies
hats
pins
stickers
bags


Coordinating with Marketing Department on Budget Management

Photography Hiring
and Editing

Hiring and Managing Interns

Rodeo Austin is a 501 Non Profit Organization focused on Growing the Next Generation of Texas Kids by awarding college scholarships, supporting youth agricultural programs and providing leadership opportunities. On our staff of 20 , no two days look alike and provide welcomed challenges in their variety of design needs. Time Management (*cough cough* short turn-arounds) and Communication are the name of the game here. Below you’ll find a sample of the events and programs nested under our organization, as well as visual asset highlights to give you a little taste of what is created to further our efforts in our deep rooted mission.


Printed Collateral Highlight - 2025 Year In Review Highlights Brochure

styled off of our Poster Artwork by Zach Wieland for the 2025 Season

 

THE MEMES! Obviously of high importance….

 

Printed Collateral Highlight - 2026 Rodeo Schedule of Events & Map

Folds down to 2.5”x4” pocket map, repurposed as a 4’x4’ sign on fairgrounds. Features 2026 Poster Artwork by Dorothy Nottingham.

 

Printed Collateral Highlight - Gala Fundraiser
*shows bleeds*


Social Graphics & Digital Highlights Highlights


Large Scale Signage / OOH Highlights


SWAG & Wearables (the fun stuff!)

 

Want to learn more about my process behind a project or campaign? I could yap for hours, so reach out!